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Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid...

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Enlighten, Edify, Educate: The Best B2B Marketing Message for your Business

Do you notice how some B2B companies still employ traditional B2C-oriented marketing strategies in reaching out to their target audience? In spite of today’s apparent thirst for information –...

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Business lessons inspired by the words of Maya Angelou

“There is no greater agony than bearing an untold story inside you.” Maya Angelou’s magnificent life did not need to end in order for her to earn the respect millions of people who follow her literary...

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The Rise of Marketing Automation: Love it or hate it

It’s rather hard to believe that there are still marketers who perform their tasks conventionally without any aid from marketing automation tools. Despite of its popularity, it seems that it hasn’t yet...

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The Benefits of Telemarketing Services for Software Industry Events

The software industry is a fast-paced world that blossoms on a constant flow of new products being launched into the public every now and then. Considering the multitude of software companies out in...

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What’s your B2B Client Retention Strategy?

For a business to maintain its flow of operations and income, there has to a solid foundation of clients that would stick with you on a long-term basis. Of course, that could only be achieved if your...

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Time to take your Website the Next Level

Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a...

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Lights. Camera. Appointment! The Making of an Award Winning Script

These days, anyone can become a filmmaker. All you have to do is get a camera, get the proper funding from close friends and relatives, and prepare a script. That last part however is arguably the...

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4 Tips for Reducing B2B Sales Costs and Maximizing Profit

“Gain more, but spend less.” This may be the common goal of every business. Logically, reducing the cost of sales is one of the best ways to increase profit. However, not many B2B companies realize...

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The ABCs of B2B Appointment Setting Campaign: Let’s Make it Easier

When the B2B marketing world and its complexities reach beyond what you can handle, you can only trust this simple advice—get back to the basics.   But here’s the rub: how do you get back to the basics...

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